In the business marketplace, many factors come to play in the mind of the customer during the process of contemplating whether or not to patronize you. Notwithstanding, amidst the hustle and bustle of negotiation and survey by the customer, one thing that stands out, and speaks louder than words is your company logo.
Most business individuals pump in thousands of bulks into getting their businesses up and running, yet, having failed to recognize the significance of logos in the marketplace, deprive this aspect of marketing it much needed attention. But, do you know how to design a functional, well-fitting logo?
Try out these design tips:
What message are you trying to pass across?
As I said, the primary purpose of logos is to drop a message- whether consciously or unconsciously- into the mind of the potential customer. If you aren’t sure of your logo theme, you cannot create a good logo. So, the first step in designing a logo would be to consciously ascertain the perception you want your customer to have of you and then, pass it through your logo.
Do not make it complicated- keep it simple
I, and indeed no customer, wish to have a hard time deciding what your logo implies or what logo belongs to you. The purpose of logos is to pass a message; a sort of recognition attached to your brand. If your logo makes the customer crack their head, you leave them with the conception of the over-complexity of your product or service. Brands like Apple, Dell, FedEx, HP and services such as BBC and CNN, all have compelling logos- which are all simple. So, keep it simple.