Did you know that family enterprises and small businesses account for approximately 98% of all companies in Australia?
Small business is big business in the country, which is why entrepreneurs need to have the resources and support they need to keep going and become successful.
Here are some tips to help you grow your local business and become empowered small business owners.
Participate in any “support local” movement or event
One of the endearing qualities of the small business community is that its members are supportive of each other.
If you’re new into the community, introduce yourself and company by being active in local events. Join weekend bazaars, meet-ups, and forums. The more visible you are in the community, the more opportunities you have to partner with other companies and tap into their network of potential customers.
Improve customer experience Many customers choose small businesses over big ones because of the more personal customer experience they receive. Take time out to nurture your relationships with your local customers.
Make use of online and offline communication channels to stay in touch with them and help them with their concerns.
Think about local search marketing to boost brand visibility online
You may have a local business, but your customers are always online searching for products and services.
In an age where everything is just a click away, it’s vital to make sure your brand appears on search results. If you have a website, you could start by adding your location on your pages and relevant keywords that your target audience use to search for products or services similar to yours.
Take advantage of the power of social media
Social media networks like Instagram and Facebook are great venues to promote your business and build a community around your brand. Think about engaging with your followers regularly. Provide insightful and entertaining content to keep them loyal to your brand.
There are many ways to grow your small business. You could start by connecting with your community. You'd be surprised by how much opportunity is waiting for you.